Hallie G. Sammartino, Ph.D., serves as the Vice President for Marketing and Communications. In this role, she is responsible for the branding and promotion of the University and its various academic and administrative units through a wide range of electronic and traditional media. She leads the centralized marketing unit comprising a marketing and communications account team and a creative team, which includes editorial services, graphic design, photography and digital media/Web development. Joining St. John’s University in December 2011, Dr. Sammartino brings a background of leadership in all aspects of marketing, including branding, strategic marketing, organizational development, digital media, fundraising, enrollment and public relations. She previously served as managing director of marketing and communications at Boston College. Prior to that, she held similar positions at Harvard Business School and Harvard University’s Office of Development Communications. She entered higher education after leaving the banking industry. Dr. Sammartino received her B.S. and M.B.A. in Marketing from the University of Rhode Island and earned her Ph.D. in Higher Education Administration at Boston College’s Lynch School of Education. She is a long-time member of the American Marketing Association (AMA) and its Higher Education group and serves on the AMA conference committee for its National Symposium. She also belongs to the Public Relations Society of America (PRSA), which named her a Counselor to Higher Education (CHE) in 2006, and the Council for Advancement and Support of Education. A consultant to for- and nonprofit organizations throughout her career, Dr. Sammartino served on local arts and cultural boards and councils in the Boston area prior to her move to New York to join the St. John’s community.