Modeling Travel Arrangements for
International Travelers to Hong Kong: Full Package, Partial
Package, or Non Package Tours
Heidi H. Sung, Division of Hotel,
Restaurant, Sport, Travel and Tourism, College of Professional
Studies
Cathy H. C. Hsu, Professor and
Graduate Programs Director, School of Hotel and Tourism Management,
The Hong Kong Polytechnic University
Abstract
Using trip arrangement as a key instrument, this study proposes
classification models for segmenting the international inbound
travel market. The study employed airport exit interviews to survey
international travelers (N=1,814) from seven major source markets
to Hong Kong. The survey instrument examined traveler
characteristics, trip-related factors, and travel psychographics.
The study results revealed almost all traveler socio-demographics,
trip characteristics, and psychographics significantly varied with
geographic origin. Logistic regression analysis proposed structural
models to classify the inbound travel market to Hong Kong into
distinct traveler subgroups with different factors. Implications of
the classification models are discussed to help providers and
marketers better understand international travelers and formulate
strategies to effectively pinpoint and cater to target full
package, partial package, and non package tour segments.