IMS: Exploring New Mindsets for a New
World: The Changing Rules of Strategy
Please contact Liz Arruda firstname.lastname@example.org or extension 2330 if you are interested in
registering for this course.
Companies worldwide now face an emerging competitive landscape of
dramatic volatility. Unprecedented fluctuations in corporate
performance, sudden loss of corporate reputation, reversal of CEO
"star status" - these are the new realities. Moreover, Enron and
similar scandals have put credibility and trust from an ethical
point of view at the core of the corporate agenda.
In this program Prof. Gordon Hewitt will argue that these dilemmas
cannot be explained away by simplistic ideas about the business
cycle. He will lay out a practical framework that demands a
fundamental rethinking of:
(1) what competition is now all about in today's complex global
(2) what strategy needs to be about, and how to give it
(3) what top management needs to do to steer their companies
through uncharted competitive territory.
Furthermore, Prof. Hewitt will explain why retreating to the "core"
and improving incremental efficiency is not good enough. The
corporate graveyard is littered with the bodies of companies who
won the "efficiency battle" but lost the "competitive war".
Date: Wednesday, September 19, 2012
Time: 9am - 4pm
Location: Cornell Club - 6 East 44th Street - New
*Institute for Management
St. John’s has a membership with the Institute for Management
Studies (IMS). This means that you will now have easy access to a
variety of management and professional development topics beyond
our standard curriculum. As an added benefit, we will give one
complimentary seat for each NYC session, on a first come, first
served basis (note: one complimentary seat per person, per year.)
See enrollment policy below.
Enrollment Policy Note:
There is a cost associated with IMS programs. Please ensure your
full commitment to attend before enrolling in an IMS program,
including your supervisor’s approval and coverage in your absence.
IMS retains a minimal number of seats for St. John's University
participants, and it is important that anyone who enrolls is
committed to attending as there is significant cost to the
University for last-minute cancellations.