Jaeseok Jeong, Ph.D.
Assistant Professor of
Marketing
Jaeseok Jeong is an assistant professor of Marketing. He received
his Ph. D. in Advertising from University of Texas at Austin. His
dissertation focuses on the impact of advertising on creating brand
equity and shareholder value. Dr. Jeong’s research interests
include marketing metrics and strategic marketing management in the
interface of marketing and finance. He has presented several
research papers at international conferences and published in major
academic journals. He is also an active member of American Academy
of Advertising and American Marketing Association. Before he came
to St. John’s University, he has taught marketing courses at
Indiana University Purdue University Fort Wayne for two years.
Email: jeongj@stjohns.edu