Robert Mockler

Dr. Robert Mockler
Joseph F. Adams Professor of Management

Dr. Robert J. Mockler is the Joseph F. Adams Professor of Management at The Peter J. Tobin College of Business. He received a BA and MBA from Harvard (1954, 1959) and PhD from Columbia (1961). His Columbia degree is in English literature, with a specialty in Elizabethan Drama, which accounts for his cross-disciplinary interests in applications of general management approaches to management of the arts, especially the dramatic ones. He is the Director of the Strategic Management Research Group and its Centers of Knowledge Based Systems for Business (one of the largest databases of prototype expert systems for management decision making in the United States), Case Study Development and Use Program (the third largest case study development program in the United States), Cross-Cultural Management and the Business of the Arts Institute.

He has authored, co-authored, or edited over 60 books and monographs, some 230 case studies, over 70 articles, over 50 book chapters, and over 200 presentations covering such areas as strategic management, case study development and use, competitive market analysis, new venture management, multinational planning, business ethics, management decision making, modeling of cognitive and behavioral management processes, contingency theory, business process re-engineering, computer information systems, group decision support systems for management, expert knowledge-based systems, and innovative teaching. His latest cross-disciplinary specialty is using drama and theater techniques to teach and do management, as well as management of enterprises. He has also studied Business Ethics in drama.

His first articles on strategic management and situational decision theory were published in Harvard Business Review in 1970 and 1971. His first book on strategic management was published in 1969 (Prentice-Hall). His books include three on expert systems and computer information systems development in 1992 (Macmillan), five on strategic management information systems, and case study development and use in 1993 and 1994 (Addison Wesley, Simon and Schuster, The Planning Forum); and four on multinational strategic management in 1997, 1998, 1999, and 2003 (John Wiley and Sons, Quorum Books, Haworth Press, and Strategic Management Research Group Publishing).

Three of his books have been translated into Chinese and published in China, two into Romanian and published in Romania, one into Greek and published in Greece, and one into Russian and published in Russia. He has lectured, consulted and taught worldwide in: China: Xian, Beijing, and Shanghai; Russia: Moscow, St. Petersburg; Finland; Japan; England; Poland; Germany; Brazil; Argentina; Costa Rica; Ireland; Italy; Taiwan; Philippines; India; Egypt; Mexico; Canada; and Romania, received national awards for innovative teaching (Decision Sciences Institute), been a Fulbright Scholar, and taught MBA courses in Rome, Milan, Latin America, and Beijing, and won numerous other awards for his work. He has also successfully started, run, and eventually sold his own multi-million dollar business ventures. He has developed and published over 120 presentations, case studies, and articles with other faculty at St. John's University. In addition, over 60 joint publications have been done with Professors of other domestic and overseas universities. He has taught research methodology at the DSI doctoral consortium for the past decade.

Courses Taught

Subject	Number	Title
MGT	224	Seminar in Bus Policy Formulation

E-mail: mocklerr@stjohns.edu

Publications

A) SOON TO BE PUBLISHED:

"Charles Schwab: The Discount Brokerage Industry," "Dell Computer Corporation: Computer Hardware Industry," "ESPN INC.: The Professional Team Sports League and Individual Sports Tour Segment of the Sports Entertainment Industry," "Ebay, Inc.: The Online Auction Industry," "Estee Lauder Companies, Inc.: The Personal Care Industry," "Home Depot Incorporated: The Specialty Retailer Industry," "KMPG International: The Accounting Services Segment of the Professional Business Services Industry," "Luxottica Group: The Optical Industry," co-author, in Strategic Management Cases, Third Edition, edited by Lester Digman, pp. (to come), Houston, TX: Dame Publishing, Fall 2004.

"Ebay, Inc: The Online Auction Industry," and "Expedia, Inc: The Internet Travel Agency Industry," co-author, in Cases On Information Technology
(ACIT), Volume 6, pp. (to come), Hershey, PA: Idea Group Publishing Company, 2004. 

"J.P. Morgan Chase: The Credit Card Segment of the Financial Services Industry,"  "Avon Products Inc.: The Personal Care Industry," "IBM Global Services: The Professional Computer Services Industry," and "Eli Lilly & Company: The Pharmaceutical Industry," co-author, in Strategic Management: An Integrated Approach, Sixth Edition, Charles W. L. Hill and Gareth R. Jones, pp. (to come), New York, NY: Houghton Mifflin Company,  2004

3) ARTICLES IN REFEREED JOURNALS:

"Developing Overseas Strategies: Rarely Fully Transferable Magic Formulas," Global Business Review, pp. (to come), October/November 2003.

4) PRESENTATIONS, PROCEEDINGS, AND WORKSHOPS:

“Successfully Managing Application Service Providers (ASP) Through Meeting Diverse Customer Requirements,” co-author, Presentation, Proceedings, 2003 Annual Decision Sciences Institute (DSI) Conference, (pp. to come), Washington, D.C., November 22-25, 2003.

“Salomon Smith Barney Consulting Group: The Managed Account Segment of the Financial Services Industry,” and “Luxottica Group: The Optical Industry,” co-author, Presentation Proceedings, 27th Annual Decision Sciences Institute (DSI) Case Workshop at DSI 34th Annual Meeting, (pp. to come), Washington, D.C., November 22-25, 2003. [The Salomon Smith Barney Case was one of three BEST CASE STUDY AWARD COMPETITION FINALISTS]

"Outsource, Alliance, or In-House Software Applications? An Increasingly Important Strategic Management Decision," co-author, Presentation, Proceedings, 23rd Annual Strategic Management Society Conference, Baltimore, MD, pp. (to come) November 6-9, 2003.

"DaimlerChrysler AG: The Light Vehicle Segment of the US Auto Industry," co-author, Presentation of Original Case Study and Instructor's Guide, Proceedings, Northeast Business and Economics Association (NBEA) Annual Meeting, pp. (to come), Parsippany, NJ, October 3-4, 2003.

"Prescription for Disaster: Failure to Integratively Balance Strategic Management Structured and Unstructured Thinking and Action," Presentation, Proceedings, Northeast Business and Economic Association (NBEA) Annual Meeting, Parsippany, NJ, pp.  (to come), October 3-4, 2003.

B) PUBLISHED 2002 to Summer 2003:

1) BOOKS AND MONOGRAPHS:

Cases in Multinational Strategic Management (V) co-author, New York, NY: Strategic Management Research Group, September 2003. Used to supplement cases in author's strategic management texts. The cases were developed at St. John's University's Center for Case Study Development at its New York and Rome MBA campuses. Many of its cases have received international awards and been published in other authors' textbooks. This book is now being used in MBA courses at St. John's University.

Strategic Management Cases (V) co-author, New York, NY: Strategic Management Research Group, September 2003.  Used to supplement cases in author's strategic management texts. The cases were developed at St. John's University's Center for Case Study Development at its New York and Rome MBA campuses. Many of its cases have received international awards and been published in other authors' textbooks. This book is now being used in MBA courses at St. John's University.

Winning in Today's Rapidly Changing Markets: The Never Ending Quest for Newer, Better, Different, Faster, Cheaper, monograph, fourth edition, New York: Strategic Management Research Group, September 2003 (this was the basis of several articles and presentations).  This book is now being used as the course text in MBA classes at St. John's University.

Strategic Management Cases (IV), co-author, New York, NY: Strategic Management Research Group, January 2003.  Used to supplement cases in author's strategic management texts.  The cases were developed at St. John's University's Center for Case Study Development at its New York and Rome MBA campuses.  Many of its cases have received international awards and been published in other authors' textbooks.  This book has been used in MBA courses at St. John's University.

Cases in Multinational Strategic Management (IV), co-author, New York, NY: Strategic Management Research Group, January 2003.  Used to supplement cases in author's strategic management texts.  The cases were developed at St. John's University's Center for Case Study Development New York and Rome MBA campuses.  Many of its cases have received international awards and been published in other authors' textbooks.  This book has been used in MBA courses at St. John's University.

Multinational Strategic Management, Birmingham, New York: The Haworth Press, Inc., 2002.

Developing Intelligent Systems: Methodologies and Case Studies, co-author, Bucharest, Romania: Bucharest Economica Publishing House, 2002.  Published in Romanian.  This book has been adopted for use in classes at universities there.

Strategic Management Cases (III), co-author, New York, NY: Strategic Management Research Group, June 2002.  Used to supplement cases in author's strategic management texts.  The cases were developed at St. John's University's Center for Case Study Development at its New York and Rome MBA campuses.  Many of its cases have received International awards and been published in other authors' textbooks.  This book has been used in MBA courses at St. John’s University.

Cases in Multinational Strategic Management (III), co-author, New York, NY: Strategic Management Research Group, May 2002.  Used to supplement cases in author's strategic management texts.  The cases were developed at St. John's University's Center for Case Study Development New York and Rome MBA campuses.  Many of its cases have received international awards and been published in other authors' textbooks.  This book has been used in MBA courses at St. John’s University.

Winning in Today's Rapidly Changing Markets: The Never Ending Quest for Newer, Better, Different, Faster, Cheaper, monograph, first, second, and third editions, New York: Strategic Management Research Group, January 2003, Spring 2002, and Fall 2001 (this was the basis of several articles and presentations).  This book was used as the course text in MBA classes at St. John's University.

The Program of the Center for Case Study Development and Use: Management Department at St. John's University, New York: Strategic Management Research Group, January 2002.

Strategic Management Cases (II), co-author, New York, NY: Strategic Management Research Group, January 2002.  Used to supplement cases in author's strategic management texts.  The cases were developed at St. John's University's Center for Case Study Development New York and Rome MBA campuses.  Many of its cases have received international awards and been published in other authors' text books.  This book has been used in MBA courses at St. John’s University.

2) BOOK CHAPTERS:

"Enabling B2B Marketplaces: The GE Global Exchange Services," co-author, in Cases On Information Technology (ACIT), Volume 5, pp. 464-486, Hershey, PA: Idea Group Publishing Company, 2003.

"Building Strategic Partnering Between Multinational Corporations and Their Chinese Counterparts -- A Preliminary Survey with Focus on Equity Partnerships," co-author, in Advances in International Marketing, edited by Dr. Tiger Li, pp. (to come), Amsterdam, Netherlands: Elsevier Science, Summer 2003.

"Relating Knowledge Management Systems to Strategic and Operational Initiatives," co-author, Global Knowledge Management edited by Hamid R. Nemati, Prashant Palvia, and Riad Ajami, pp.  (to come), Marietta, GA: Ivy League Publishing, Summer 2003.

"Acer Computer International," "Alitalia Linee Aeree Italiance S.P.A.," "The Brooklyn Brewery, Ltd. and the Beer Industry," "CallingCards.com: Online Venture Selling Prepaid Telephone Cards," "The Coca-Cola Company: The Carbonated Soft Drink Industry," "Colgate-Palmolive Oral Care Division in the Italian Market," "Continental Airlines, Inc.: The Airline Industry," "Deutsche Bank: The Financial Services Industry," "DeBeers Consolidated Mines Limited: The Diamond Industry," "KGGames.com: Online Video Game Venture," and "Paine Weber, Inc.: Online Trading Extension," co-author, in Strategic Management Cases, Second Edition, edited by Lester Digman, pp. C8-1 to 55, C9-1 to 29, C11-1 to 36, C13-1 to 12, C17-1 to 15, C18-1 to 22, C20-1 to 13, C21-1 to 34, C32-1 to 24, C34-1 to 25, Houston, TX: Dame Publishing, Fall 2002.

"Strategically-Focused Enterprise Knowledge Management," co-author, in Knowledge Mapping
and Management, edited by Don White, pp. 14-22, Hershey, PA: Idea Group Publishing, Summer 2002.

"Knowledge Management," 5,000-word state-of-the-art entry, The International Encyclopedia of Business and Management, pp. 3666-3675, London: Thompson Learning, February 2002.

"E-Business" 5,000-word state-of-the-art entry, The International Encyclopedia of Business and Management, pp. 1531-1541, London: Thompson Learning, February 2002.

"Artificial Intelligence Models and Applications,"  5,000-word state-of-the-art entry, The International Encyclopedia of Business and Management, pp. 262-270, London: Thompson Learning, February 2002.

3) ARTICLES IN REFEREED JOURNALS:

"Prescription for Disaster: Failure to Balance Structured and Unstructured Thinking and Action,” Business Strategy Review, pp. 17-25, Summer 2003.

"How to Choose an ASP: Selection Guidelines," co-author, Information Management and Computer Security Journal, Volume 11, Number 2, pp. 74-83, July 2003.

"Using the Arts to Acquire and Enhance Management Skills," Journal of Management Education, pp. 474-486, October 2002.  This is a significant cross-disciplinary study bridging the dramatic arts and business management, a cross fertilization designed to stimulate innovative thinking.

"Online Trading During the Fall of the High Tech Market: Management Considerations," co-author, The Review of Business, St. John's University, pp. 44-49, Fall 2002.

"Nurturing Professional Growth Through Cognitive Mapping: An Asian Multinational Manager's Perspective," co-author, Journal of East-West Business, pp. 41-61, vol.8, n.1, Fall 2002.

"The Relation of Partner Entrepreneurial Characteristics to Strategic Alliance Success: A Comparative US-China Study," co-author, Global Business Review, pp. 1-24, June 2002 (released April 2002).

4) PRESENTATIONS, PROCEEDINGS, AND WORKSHOPS: 

"Failure to Integratively Balance Structured and Unstructured Thinking: An Emerging Important Aspect of Teaching Business Management," Presentation, Proceedings, Learning Conference 2003, Institute of Education, University of London, pp. (to come), London, England, July 8-12, 2003. 

"How to be a Successful Application Service Provider (ASP): Best Practices Guideline" and "Online Shopping in a Turbulent Economy," co-author, Presentation, Proceedings, Global Business and Technology Association, 2003 International Conference (GBATA), pp. (to come), Budapest, Hungary, July 8-12, 2003.

"Dell Computer Corporation: The Computer Hardware Industry," co-author, Presentation of original case study with Instructor's Guide, Proceedings, Global Business and Technology Association (GBATA), pp. (to come), Budapest, Hungary, July 8-12, 2003.

"Best Practices Guidelines for Managing a Successful Application Service Provider (ASP)," co-author, Presentation, Proceedings, Third Annual Hawaii International Conference on Business (HIC), pp. (to come), Honolulu, Hawaii, June 18-21, 2003.

"Bear Sterns Asia, Ltd: The Brokerage Segment of the Financial Services Industry in Hong Kong," and "KPMG International: The Accounting Services Segment of the Professional Services Industry," co-author, Presentations of original case studies with Instructors' Guides, Proceedings, Third Annual Hawaii International Conference on Business (HIC), pp. (to come), Honolulu, Hawaii, June 18-21, 2003.

"Knowledge Management: The Key To Performance Of Business Activities," co-author, Proceedings, International Symposium on Knowledge BUSINESS 2003, Research Center For Information Systems, Faculty of Economics and Business Administration, AL.I.CUZA University of Iasi, Romania, June 6, 2003. 

"How to Choose an Application Service Provider (ASP): Best Practices Selection Guidelines," co-author, Presentation, Proceedings, 14th Annual Information Resources Management Association (IRMA) International Conference, pp. 424-426, Philadelphia, PA, May 18-21, 2003. 

"Developing Overseas Strategies: Rarely Fully Transferable Magic Formulas," Presentation, Proceedings, International  Business Association 2003 Conference (IBA), pp. 66-73, New York, NY, May 7-11, 2003.

"Marconi, PLC: The Integrated Solution Provider Segment of the Telecommunications Industry," co-author, Presentation of original case study with Instructor's Guide, Proceedings, 40th Annual Eastern Academy of Management Conference, Case Association, pp. (to come), Baltimore, MD, April 30-May 3, 2003.

"Business Ethics in Drama," co-author, Presentation, Proceedings, 27th Annual Comparative Drama Conference, p. 60, Columbus, Ohio, April 24-26, 2003.

"Luxottica Group: The Optical Industry," co-author, original case study with Instructor's Guide used for the Concordia University (John Molson) MBA International Case Competition, Montreal, Quebec, Canada: January 6 to 11, 2003. Case study was translated into French for use by both French and English speaking students.  Case received a $300 (Canadian) award.

"Integrating E-Business Into Existing Businesses: Business to Business (B2B) Applications," co-author, Presentation, Proceedings, CD-ROM, pp. 475-478, 33rd Annual Meeting, San Diego, CA, Decision Sciences Institute, November 23-26, 2002.

"Home Depot Incorporated: The Specialty Retailer Building Industry," "Who Took the Bite Out of Apple?," and "IBM Global Services (IGS): The Professional Computer Services Industry," co-author, Presentation of original case studies with Instructor's Guides, Proceedings: 26th Annual DSI Case Workshop, pp. 87-92, 99-104, 121-126, San Diego, CA, Decision Sciences Institute, November 23-26, 2002.  

"Developing Overseas Strategies: Rarely Magic Formulas," co-author, Presentation, Proceedings, International Conference on Globalization and Higher Business Education, Faculty of Economics and Business Administration, AL.I.CUZA University of Iasi, Romania, October 24-26, 2002.

"Business-to-Consumer (B2C) E-Commerce: Integrating E-Commerce Tools Into Existing Businesses," co-author, Presentation, Proceedings, Northeast Business and Economics Association (NBEA), Annual Meeting, pp. 21-23, Paradise Island, Bahamas, September 25-27, 2002.

"J.P. Morgan Chase & Co.: Credit Card Segment of the Financial Services Industry," co-author, Presentation of original case study with Instructor's Guide, Proceedings, Northeast Business and Economics Association (NBEA), Annual Meeting, p. 10, Paradise Island, Bahamas, September 25-27, 2002.  This case won the best paper award.    

"Adopting and Adapting Business to Business (B2B) Applications," and "Application Service Providers: To Use or Not To Use?," co-author, Presentation, 22nd Annual International Strategic Management Society Conference, Paris, France, September 22-25, 2002. 

"Online Trading Driving the Fall of the High Tech Market: Management Considerations," co-author, and "Strategy Formulation in Highly Uncertain Environments: The Application Service Provider (ASP) Industry, co-author, Presentations, Proceedings, Global Business and Technology Association (GBATA), pp. 221-227, 278-284, Rome, Italy, June 25-29, 2002.

"Utrade: The Online Trading Software Provider Segment of the Solution Provider Market," co-author, Presentation of original case study with Instructor's Guide, Proceedings, Global Business and Technology Association (GBATA), pp. 1183-1190, Rome, Italy, June 25-29, 2002.

"Using Cognitive Modeling Tools To Nurture Professional Growth: An Asian Manager's Perspective," co-author, Presentation, Proceedings, Third Annual Global Information Technology Management (GITM) World Conference, pp. 72-75, Hempstead, New York, June 23-25, 2002.

"Hua Nan Commercial Bank: The Commercial Banking Industry in Taiwan" and "Minuteman.com: a New Internet Venture in the Online Retail Industry," co-author, Presentations of original case studies with Instructors' Guides, Proceedings, Annual Hawaii International Conference on Business (HIC), Honolulu, Owahu, Hawaii, June 18-22, 2002.

"User-Developed Expert Systems: Knowledge Engineering For Non-Technicians - A Manager's Cognitive Process/Professional Development Perspective," Key Note Address, Symposium, InfoBUSINESS 2002, AL.I.CUZA University of Iasi, Romania, May 23, 2002.

"Multinational Strategic Management," Presentation and Book Award. Panel for Business School Professors and Students, AL.I.CUZA University of Iasi, Romania, May 21, 2002.

"Expert Systems For Business Management," Presentation, MBA Program students, AL.I.CUZA University of Iasi, Romania, May 22, 2002.

"Coach, Inc: The Luxury Segment of the Accessories Industry" and "Telefonaktiebolaget LM Ericsson: The Wireless Communications Segment of the Telecommunications Equipment Industry," co-author , Presentations of original case studies with Instructors' Guides, Proceedings, Annual Eastern Academy of Management Conference, Case Association, pp. A1-A68, H1-H60, New Haven, CT, May 1-4, 2002.

"Using the Arts to Support Management Training," Presentation, Proceedings, 26th Annual Comparative Drama Conference, p. 66, Columbus, Ohio, April 25-27, 2002.

"Kmart BlueLight.com: Priority No. 1." and "IBM Corporation," co-author, Presentations of original case studies with Instructor's Guides, Proceedings, Annual Northeast DSI Conference, North American Case Research Association (NACRA), San Juan, Puerto Rico, March 20-22, 2002.

"Business Planning Analyst (BPA): A New Venture Expert Knowledge-Based System," co-author, Presentation, Distinguished Best Paper Award, Proceedings, Annual Conference: Association for Small Business and Entrepreneurship (ASBE) which was part of the Federation of Business Disciplines Twenty-Ninth Annual Meeting, pp. 102-108, St. Louis, Missouri, March 6-9, 2002.

"Apple Computer," and "General Electric: Global Exchange Services (GXS B2B Segment)," co-author, Presentations of original case studies with Instructor's Guides, Proceedings, Southeast Case Research Association, pp. 32-34, Myrtle Beach, South Carolina, February 21-23, 2002.

LINKS
Personal Home Page: http://www.geocities.com/robertmockler/rjm.html