The Mission of the Minor Area of Concentration in Business
Administration, offered by the Division of Administration and
Economics of the College of Professional Studies, is to provide an
excellent education in several selected disciplines of business
administration, namely Accounting, Management, Business Law,
Marketing, and Finance, to specific groups of baccalaureate degree
students. These students are pursuing Professional Studies
majors within the College of Professional Studies and choose, or in
some instances*, are required to complete proscribed courses in
business administration as part of their programs of study.
Courses are taught with this orientation to Professional Studies in
mind so that wherever possible, examples and applications are used
during classes which are specific to the Professional Studies
majors.
The program will prepare graduates
to:
Goal I. Apply fundamental concepts of
Accounting.
1.1 Identify or describe the characteristics of the various
types of business organizations and the advantages and
disadvantages of each.
1.2 Identify assets, liabilities and the other components of
the accounting matrix.
1.3 Evaluate and record common business transactions.
1.4 Explain how to formulate an income statement, a statement
of Owner’s Equity or Retained Earnings, balance sheets, and cash
flow statements
1.5 Interpret information on the various Financial
Statements.
1.6 Demonstrate how financial statements and other accounting
information aid in the decision making process.
Goal II. Apply fundamental concepts
of Business Law
2.1 Identify the types and sources of law in the American
legal system.
2.2 Describe the elements of a valid contract.
2.3 Distinguish between civil law and criminal law.
2.4 Distinguish between implied and express contracts.
2.5 Explain intentional torts and negligence and strict
liability.
2.6 Distinguish between bilateral and unilateral
contracts.
2.7 Explain the importance of the law, courts and regulation
to business in society
Goals III. Apply fundamental concepts
of Economics
3.1 Describe the functioning of the markets using current
examples, such as changing technologies and their impact on the
employment situation.
3.2 Evaluate controversial policies such as minimum wage to
show the importance of the public sector and its relevance to
issues of poverty.
3.3 Interpret the theoretical models of pure competition,
monopoly, monopolistic competition, and oligopoly, by identifying
industries associated with market structure.
3.4 Differentiate between fiscal policy and monetary
policy.
3.5 Explain the difference between classical theory, Keynesian
theory, monetarism, and their place in mainstream economics.
Goal IV. Apply fundamental concepts
of Management
4.1 Describe the management functions.
4.2 Classify the different levels of management.
4.3 Distinguish between various strategies in strategic
planning.
4.4 Create examples of organizational change and
innovation.
4.5 Explain individual behavior in organizations.
4.6 Distinguish strengths and weaknesses of organizations in
planning.
4.7 Explain types of organizations and various areas of
business, including risk and insurance, real estate and
banking.
Goal V. Demonstrate the ability to
apply fundamental concepts of Marketing
5.1 Interpret and discuss marketing’s impact on society and
the marketing mix used by the marketing firms.
5.2 Describe strategic marketing and its role in strategic
planning.
5.3 Classify consumer and organizational buying
behavior.
5.4 Distinguish between branding and packaging.
5.5 Create examples of developing and managing products.
5.6 Explain the legal and ethical issues involved in
marketing.
5.7 Interpret consumer behavior.
Goal VI. Demonstrate skills critical
to success in business
6.1 Communicate effectively in business, both orally
and in writing.
6.2 Demonstrate analytical and critical thinking skills by
applying accounting, business law, economics, management and
marketing information to decision making using real world
examples.
6.3 Work effectively with people both individually and in
groups/teams.
6.4 Demonstrate knowledge and application of the legal and
ethical issues involved in business
Goal VII. Demonstrate knowledge of the
dynamics of multiculturalism in the workplace.
7.1 Demonstrate knowledge of how diverse cultures and
backgrounds impact organizations and business
7.2 Describe and apply the methods for establishing and
maintaining a racially, ethnically and sexually sensitive
workplace.