May 13, 2013
Undergraduate students from St. John’s University’s Tobin College
of Business (TCB) and the College of Professional Studies (CPS)
presented their recommendations on how to increase customer
awareness and sales of Glidden brand paint in national Wal-mart
retail locations during the 40th annual National Student
Advertising Competition (NSAC) sponsored by the American
Advertising Federation on Friday, April 26, 2013.
Click here to view the photo gallery
The competition challenges student’s teamwork, critical thinking
skills and creativity, requiring them to develop a marketing
campaign and presentation in response to the real-world case study
co-authored by the Glidden brand and the AAF academic
“This class gave each of us the opportunity to step into every
role, from research to creating strategy to developing creative.
That’s not something you do in a traditional classroom setting,”
notes advertising major Julia Phelps ‘13CPS. “It’s almost like
working in an advertising agency. I feel like I could step into any
of those roles after this experience and know what to
To celebrate the team’s achievements, faculty advisors Dr. Joan
Ball, TCB assistant professor of marketing, and Steven Jarmon, CPS
assistant professor of communications, journalism and media
studies, organized the inaugural Alpha Delta Sigma (ADS) Honor
Society brunch on Wednesday, May 1, 2013 during
which several students were inducted into the Society. ADS,
sponsored by the American Advertising Federation, recognizes and
encourages scholastic achievement on advertising studies.
“It’s the best course that I’ve taken at St. John’s. We learned how
to put together an entire marketing campaign, very hands-on,” adds
Kelsey Jordan, ‘13TCB.
About the American Advertising Federation
The American Advertising Federation (AAF), the nation’s oldest
national advertising trade association, and the only association
representing all facets of the advertising industry, acts as the
"Unifying Voice for Advertising." The AAF operates a host of
programs and initiatives including the Advertising Hall of Fame,
the ADDY Awards, the National Student Advertising Competition, the
Mosaic Center on Multiculturalism, and summer Ad Camps for high
school students in Chicago and Washington.
About the Peter J. Tobin College of Business
The Peter J. Tobin College of Business has provided a high-quality
business education for over eighty years, offering individuals from
throughout the world the opportunity to study in New York’s dynamic
business environment. The innovative curriculum emphasizes an
analytic and hands-on understanding of business practice that
prepares graduates to excel in today’s global marketplace.
For additional information about the Peter J. Tobin College of
Business, please contact Asia Hauter at email@example.com or visit
us at www.stjohns.edu/tobin.
For more information about the National Student Advertising
Competition (NSAC) and cooresponding course, please contact Dr.
Joan Ball at firstname.lastname@example.org.