Management
The Peter J. Tobin College of Business
Strategic Leadership and Management:
Winning in Today’s rapidly changing markets: The never ending quest
for newer, better, different, faster, cheaper (4th
Edition)
Publisher: Strategic Management Research Group
New York, NY
2004
This is mainly a textbook which focuses on the major task in
business —winning. It focuses on the strategic management decisions
and actions of domestic and multinational business executives in
today’s rapidly changing business environment. The book concerns
learning from experience: studying your own and other companies’
successful and unsuccessful experiences and drawing lessons from
them. And then going beyond these experiences to create new winning
solutions in the reader’s own situations.