Management
The Peter J. Tobin College of Business, with Luisa Focacci, Marc E.
Gartenfeld
Application Service Providers in
Business
Publisher: Best Business Books
Binghamton, NY
2005, 213 pages
Application Service Providers in Business is a
comprehensive analysis of the Application Service Provider (ASP)
model and its place in business today. The book explains the
specific contingent ASP models including: business; enterprise;
functional-focused and vertical market ASPs; and ASP aggregators.
It demonstrates how different ASP models have fulfilled diverse
market/customer expectations and explores future scenarios for the
current ASP models. It also provides detailed base practice
guidelines for managers of ASPs and business managers using or
considering using ASPs. Case studies, tables and figures illustrate
important concepts and make complex information easy to access and
understand.
“Wow, a book about technology that people can understand! This
book is full of examples and profiles of real providers that small,
medium, and large businesses can utilize to become more lean and
efficient. We’re a global market now and access to revolutionary
software is no longer an exclusive right of large firms. This book
tells you the good, the bad and the ugly about ASP’s and how they
can affect business.”