Title
Research Analyst
Department
Marketing & Communications
Campus
Queens
Job Description
Provide an ongoing and ad hoc reporting structure to support
enrollment management and marketing decisions.
Responsibilities
- Determine research priorities, design research projects, direct
day-to day research processes as well as report and present
research findings and conclusion(which may include monitoring data
collection; ensuring timely and satisfactory completion of
individual studies; and managing market research suppliers).
- Develop research studies in their entirety, from project
inception through preparation and delivery of reports and
presentations.
- Act in a consultative role with Enrollment Management and
Marketing & Communications to determine research problems and
recommend research solutions. Determine critical success factors
for developing and enhancing enrollment and communication
strategies.
- Compile and analyze student data to assist in setting and
measuring the planning/projection process and refining the
enrollment/communication strategy.
- Gather vendor information, competitive bids and develop
strategic alliances with key vendors as needed.
- Provide top line summaries of research findings and
recommendations and present to senior management, Enrollment
Management, Marketing and other key personnel.
Qualifications
- Seven to ten years of marketing research experience; Master’s
degree/MBA in Market Research, Marketing, Business Administration
or Statistics and have worked with marketing teams and outside
partners; ideal experience will include work with both client and
market research agency roles and a working knowledge of Banner and
databases
- Must have experience qualitative and quantitative market
research and in competitive and market intelligence gathering,
analysis, and reporting.
- Strong analytical and interpersonal skills, and ability to
bring the relevance to all areas of the institution.
- Ability to conceptualize strategy based on research
conclusions, understanding of enrollment and marketing
communications, and excellent written/verbal communication skills
will be necessary. The ability to set priorities, coordinate
multiple projects, interface with senior management, and build
teams is required.
Salary
Salary commensurate with your qualifications, experience, and
contingent upon the departmental budget.
Submitting for this Position
Please send a cover letter and a resume to work@stjohns.edu and Reference
Job 1085 in the subject line.