May 25, 2010
The Coca-Cola "Happiness Machine" viral video that was created
for
YouTube as part of the company’s "Doses of Happiness" program
was made into a 30 second national television spot that aired May
25, on American Idol on
Fox-TV at 8:00 p.m. EST. And, St. John’s University students were
the stars of the video.
St. John’s Queens
campus was selected as the location for the Coca-Cola
commercial shoot at the end of the fall semester. The two-day viral
video shoot surprised unknowing St. John’s students who ventured to
the "
Happiness Machine" for what they thought was a new Coke machine
placed in Marillac Cafeteria. What they received were unusual
prizes for their $1 purchase that ranged from flowers, to more than
one Coke product at a time, six-inch hero sandwiches, pizzas,
sunglasses and frosty mugs of Coke poured for them.
The viral video received more than 1 million hits on You Tube and
was so popular that FOX-TV decided to air the Coke video during
primetime on one of their most popular programs, American Idol –
which concludes its final performances in Season 9 on May 25.
Coca-Cola’s Facebook
Fanpage URL was added to the end of the TV spot to drive
viewers to see the video in its entirety.
For more information contact Dominic Scianna, Assistant Vice
President for Media Relations at St. John’s University by calling
(718) 990-6185 or e-mail inquiries to sciannad@stjohns.edu.