Marketing

What can I do with a Major in.... Marketing ?

A degree in Marketing prepares you to understand the demand for products and services offered by a company and identify it's potential customers.

Before you begin to look at the different types of opportunities available to Marketing majors, you must look at yourself and ask yourself a few basic questions:

What am I good at?

Understand your major strengths, skills and accomplishments. Some examples of skills and qualities employers look for are:

Analytical
Research
Oral & written communication
Interpersonal
Problem solving
Patience
Computer
Creativity
Decision making
Outgoing personality
Persuasion/Influence

What do I like to do?

Examine your interests. What kind of life style do I want to lead? Examine your values...is money what you're after, job security, challenging work?

If you are having trouble answering these questions, you are not alone. Make an appointment with an advisor in the Career Center. We want to help you!

POSITIONS

Once you know yourself, you are ready to decide where and how you want to apply this knowledge.

A bachelor's degree in Marketing and the appropriate skills and/or experience can lead to positions as:

Account executives
Import-Export agents
Public relations representatives
Sales representatives
Assistant buyers
Market research analysts
Technical writers
Product developers
Art directors
Copywriters
Promotion specialists

Experience in the field or an advanced degree could lead to certain positions in Upper Management and other executive opportunities.:

For information on graduate schools, consult Peterson's.

EMPLOYMENT

Typical places of employment are:

Corporations
Industrial organizations
Small companies
Private market research firms
Advertising agencies
Retail, wholesale, and trade organizations
Insurance
Travel industry
Real estate
Government
Non-profit organizations
Foundations
Magazines/Newspapers
Radio and TV stations

LEARN MORE

To help you decide which area to pursue you must do in-depth research into each area of specialization and/or industry you have an interest in.

Marketing Career and Job Resources on the Internet

Places to begin:

Join the Career Centers COACH Program

The Occupational Outlook Handbook

Talk to people in the field, talk to your professors, write to and/or join one of the following associations:

American Marketing Association 250 S. Wacker Drive Chicago, IL 60606 (800) AMA - 1150 www.marketingpower.com

Sales and Marketing Executives International, 458 Statler Office Tower Cleveland, OH 44115

American Advertising Federation Education Services Dept. 1101 Vermont Ave. NW, Suite 500 Washington, DC 20005 (202) 898 - 0089 www.aaf.org

Public Relations Society of America 33 Irving Place NY, NY 10003-2376 (212) 995 - 2230 www.prsa.org

Promotion Marketing Association of America 257 Park Ave. S. 11th Floor New York, NY 10001 (212) 420 - 1100 www.pmalink.org

Marketing Research Association 1344 Silas Deane Hwy., Suite 306 Rocky Hill, CT 06067 (860) 257 - 4008 www.mra-net.org

For additional lists of Associations consult the Encyclopedia of Associations.